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>Gastón Edreira
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Gastón Edreira

Business Development, SAP

I am currently helping the companies drive relevant, contextual experiences across all of their customer touch-points in real-time – from a marketing touch to a commerce interaction, from the contact center to a sales meeting.

Leveraging customer context to personalize each touch, and delivering consistently great experiences across channels, creates differentiation, optimize marketing spend, and capitalizes on the willingness of customers to pay more for a better experience.

Simplifying the Front Office With a comprehensive approach to customer engagement and commerce, our solutions unlock opportunities to optimize both the business and customer experience while reducing cost, time, and complexity.
Shifting resources from integration and maintenance to innovation and transformation creates competitive advantage and the ability to compete in the Digital Economy.

Transform & Be Agile. Our solutions enable companies to respond to changing market conditions and customer expectations with agility. From adding new channels, to evolving business models, to entering new markets our solutions help today’s businesses experiment and respond quickly to be competitive.
Quickly adapting the experience and the business as conditions change empowers companies to become disruptors in their industry rather than being disrupted themselves.

Specialties:
#Omnichannel, #MultiChannel, #CustomerEngagement, #Commerce #B2B #B2C, Master Data Management, Product Content Management, Product Information Management, Web Content Management, #Mobile Commerce, Order Management, Print Management, #Commerce, #Marketing, Billing, #CustomerExperience

Participa del evento
Jueves 28 de Marzo 2019 @ Santo Domingo, República Dominicana